When done right, app localization will help your company speak to foreign dialect users-but this does not mean that the phenomenon is restricted to basic language translation. This places immense pressure on international companies to publish culturally appropriate, multilingual content, or risk losing out on a significant portion of the global consumer market. downloads are expected to drop to 10 billion. Experts predict that India and China’s total downloads will reach more than 150 billion within the next two years, while U.S. ![]() Whereas America’s aggregate app downloads were about 11 billion in 2017, China and India recorded 79 billion and 12 billion downloads, respectively. ![]() For instance, when Airbnb adapted its app to the needs of Chinese travelers by allowing them to log in using their Weibo and WeChat accounts, the organization’s app downloads soared by about 700 percent. With eyes set on globalization, companies work for their products to appeal to international consumers. That being said, the intent of AFC has always been to provide the best delivery timelines with regard to its growth expansion and ever-evolving customer expectation and acquiring the aforementioned brands of Wipro Enterprises looks like a step ahead in the right direction.App localization is the adaptation of a software application to consumers that speak foreign languages or have distinct cultures and values. The brand overcame this hurdle when it successfully delivered an order from an IT giant who demanded over 30,000 WFH combos comprising workstations and chairs, in record time with negligible spillage. With the challenge of work-from-home (WFH) during the tough times, AFC dared to come up with ergonomic WFH solutions by making sure the cost of the final product is affordable to all. Even during the pandemic, AFC was at the forefront in working for the frontliners across industries and sectors, where its workforce worked round-the-clock during COVID-19. The brand has been providing an end number of employment opportunities, educational grants to the people living in the vicinity of the operations and participating in environment-centric activities. ![]() Other than catering to state-of-the-art furniture solutions, AFC has been active socially through its CSR initiatives as well. With the help of its in-house R&D team and over 400 employees, the brand has been able to deliver new designs and products including workstations, storage, tables and seating solutions. By importing new machinery from Germany and Italy, AFC launched its new manufacturing setup with a 2.5 lakh sqft area in 2019.īagging the prestigious glory of a well-established and one of the leading largest organistaions by scale in North India with in-house quality testing labs, AFC recorded an enormous scale to manufacture upwards of 15,000 workstations and 8,000 seating solutions in a month on average. Back when the concept of green manufacturing and sustainability had just been introduced, AFC was a step ahead as it had already set up its manufacturing unit in Noida with a pan-India service capability and regulatory certifications and compliances for green manufacturing in 2010. Starting its operation in 2008, AFC has established many milestones on its way through multiple initiatives. ![]() Manoj Tomar, Founder and MD, AFC Furniture Solutions Additionally, AFC had wholly adopted the Make in India model even before the concept had been nationalized. The brand has a long history of providing the best possible delivery timelines in response to the great recession when companies had just learned about modular mobile furniture. Known to be a sustainable brand that follows the required regulatory compliance, AFC has always worked around innovative designs with the help of its expertise in green and sustainable manufacturing practices.
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